What’s the spark that sets you apart?
How do you tell your story?
In a fast-paced world where thousands of brands are clamouring for our attention, it’s hard to stand out. With the right content you can reach your ideal customer and show them how you will fulfil their needs and solve their problems. You can tell your unique story, your way. And you can convert copy into profit.
I have over 7 years’ experience working with international brands to create compelling, engaging content. From multinational corporations to independent start-ups, I work collaboratively and imaginatively to create email campaigns that people can’t resist, product descriptions that get the Buy buttons clicking, About pages that stand out and blog posts that position your brand right where it deserves to be.
I believe everyone has something special to offer, but sometimes they don’t communicate it clearly. I delve into your ‘What’ , ‘Where’, ‘How’ and ‘Why’ to discover what makes you tick, and find the best words to convey that message. I explore your data, listen to your goals, understand your strategies and help define your voice to make every piece of content count.
Across B2C and B2B content channels and platforms, I deliver words that work. Words that inspire, excite and ignite. I turn your spark into a selling point that draws customers and clients into your world, and keeps them coming back for more.
What I can do for you:
Create blog articles that drive engagement and convey your brand story
Write product descriptions that show the benefits of your offer and convince customers to invest
Devise brand tone of voice, identity and content strategies to create clear, consistent and compelling copy across your output
Edit and update your content so it sparkles and hits the SEO sweet spots
Write press releases that make a splash
Create web pages that tell your story and show the world what you’re all about
Develop advertising and banner copy for social media platforms to drive clicks and conversions
Write training documents and B2B content to ensure your colleagues and partners are properly informed and engaged
There’s no point having an amazing product if no-one knows about it. Or being experts in your field if people can’t find you. Step into your strength with words that do the heavy lifting. It’s that simple.
“Lulah Ellender has been working as a freelance copywriter for one of our retail clients since June 2018. She writes product and advertisement texts for us for a wide variety of channels (web, print, social media) as well as didactic texts for product, software or soft skill training. Among many other things, we particularly appreciate Lulah for her reliability, precision, and stylistic competence. Her work is always of the highest quality. She is very responsive to our requests, very flexible in handling assignments, and always meets our client’s deadlines. She also handles complex briefings and high client demands with ease. She is able to strike exactly the right tone and never fails to impress us with her eloquence. In addition, working with her is always very collegial and pleasant. For all these reasons, we have already recommended Lulah Ellender internally for other projects. We are very happy to have her as a freelancer in our team and hope that our collaboration will continue for a long time.”
Clients:
“I have worked with Lulah on a wide variety of projects over many years, and always found her to be a creative, committed and talented editor and writer, and genuinely a pleasure and an inspiration to work with. I would recommend her without hesitation for her abilities and her integrity”
“Lulah’s work was critical to our project, making sure our copy was letter-perfect before we went to print. She was timely and reliable and the end result was beautiful”
“We love what Lulah did with our web text. She cleverly wove the meaning of our business name throughout the text on our home page. It was very subtle and we thought a very lovely touch. She made the rest of our web text succinct and flow much better, and it now reads effortlessly, unlike our own ramblings! ”
“We asked Lulah to help us to reshape the content on our website. She clearly understood our brief and exceeded our expectations in what she produced. She is a skilled writer and we found it really helpful to have a fresh pair of eyes to give us some feedback on our site. She held onto the spirit of what we do and how we work and was able to highlight the benefits and the value of our service. Her approach was creative, friendly and efficient and we were very impressed”
“Lulah put together a press release and re-worked the ‘About’ section on my website. She engaged with the brief and quickly gained an understanding of my business and my target customer base. I am thrilled with the end result - copy that is lively and well-written delivered within a tight deadline”
Other clients include: Macmillan, Institute for Employment Studies, Step Beach Press, Pavillion Publishing, Wiley, House of Juba, Skyhouse Sussex, JMD Agencies, Flare Communications Hong Kong